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Sunday, July 11, 2010

Art & Copy

Art & Copy is a documentary about the Ad industry. It was released late August of 2009, but unless you're the type of person who seeks out Sundance Film Festival "Favorites", you probably haven't seen it. I walked into the screening with "meh" expectations. I mean hell, it's a documentary about flippin' ads... how awesome could it be? I came out of it wanting to get out there and promote something... anything! I found it extremely inspiring.

Like all made for the big screen documentaries that I've seen, you have interviews with key people; in this case, the revolutionaries who essentially started the modern advertising industry. Bits of american culture that we take for granted were formulated by these people.

Got Milk?
Just Do It.
Think Different.

Whether you like advertisement or not, it's a wholly entrenched and growing part of our lives. I highly recommend that you pick this movie up. Definitely worth the rental!

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